We are sitting at the precipice of a data-driven era. With billions of devices joining the vast Internet of Things every year, unfathomable amounts of information generated from every activity and interaction a customer performs, and multiple platforms across which all of this data needs to be shared, the connected world is at our fingertips. But will you be able to harness this power? Will you be part of the connected world?
Next generation businesses will know every touchpoint. They will automate processes. They will use IT to open new revenue channels. They will have a single view of the customer. They will harness data to empower the business. They will be a connected enterprise.
Top business drivers across organizations manage IT projects that include SaaS to SaaS and SaaS to on-premises integration requirements. In the past, many of these businesses were able to overcome their integration challenges by implementing custom point-to-point integration. Now however, with more and more applications and data being run and managed in the cloud, point-to-point integration can’t keep up with business demands.
Selecting an integration technology to replace point-to-point integration, whether it be a tool or a complete platform, plays a critical role in the success of your business. Businesses should carefully consider a solution to solve SaaS and SOA IT projects, making sure all integration needs are met.
We are all very proud to announce that Mule’s December 2013 release shipped with a major leap forward feature that will massively change and simplify Mule’s user experience for both SaaS and On-Premise users. Yes, we are talking about the new Batch jobs. If you need to handle massive amounts of data, or you’re longing for record based reporting and error handling, or even if you are all about resilience and reliability with parallel processing, then this post is for you!
Lack of Connectivity Limits Marketing and Sales Engagement with Customers
As more companies adopt SaaS sales and marketing applications, SaaS providers are under the gun to create and offer functionality that supports the business process and automation requirements of these individual and sometimes silo teams. In any given organization, sales and marketing use upwards of 10 – 15 applications to engage, onboard and maintain customer interactions. Believe it or not, here at MuleSoft our marketing and sales teams use over 30 different applications. Yes 30, and we have less than 30 people in our marketing organization! Sample applications include, HootSuite, Google Apps, Confluence, Yammer, Salesforce, SurveyMonkey, WebEx Events, Eventbrite, Cloud9 Analytics, KISSmetrics, Google Adwords, GetSatisfaction and the list goes on. Each of these applications are used to engage the customer in a different stage of the buying process:
In 2013, SaaS, Mobile and Big Data (the ‘Big 3’) have moved on from visionary ideas well into disruptive realities impacting IT. IT is no longer in denial, as they were for much of the last decade, and in fact are “leaning in” on all fronts. According to CIO Magazine’s 2013 CIO survey, more IT organizations are focusing on building better relationships with the lines of business, and are raising their game and engagement into LOB projects, particularly around SaaS selection, implementation, and integration.
I am excited to announce the general availability of the Mule 3.4 release. Mule 3.4 introduces new capabilities across MuleESB, CloudHub, Mule Studio, Anypoint DataMapper, Anypoint Connectors, and the Anypoint DevKit.
Jason Mondanaro is the Director of Product Management at MetraTech, the leading provider of agreements-based billing, commerce and compensation solutions. As the leader of their SaaS billing product line Metanga, Jason works very closely with customers and engineering to develop best of breed billing applications for their diverse and growing customer base.
Last week we sat down with Jason to discuss the challenges the Metanga team encountered around SaaS integration, and the benefits they’ve seen to date working with MuleSoft as a strategic SaaS partner. As you’ll discover from our conversation below, many times the product or engineering leaders within enterprise software companies choose to build a ‘whole’ product themselves. Learn why Jason has a different opinion, and the strategic thinking that lead Metanga down the SaaS partnership route.
Mario DeSousa is the lead SaaS Architect at MetraTech, the leading provider of agreements-based billing, commerce and compensation solutions. From the UI to the API, Mario is a key evaluator for technology and architecture decisions related to Metanga, MetraTech’s SaaS billing engine.
Last week we sat down with Mario to learn more about the technical criteria he evaluated CloudHub against, and the internal benefits that the engineering and product teams have seen to date as a part of the SaaS integration partnership. The integration app model powered by CloudHub not only passed Mario’s technical evaluation criteria, but it’s safe to say, it blew him away. Read on to find out why.
In a recent study, MuleSoft partnered with THINKstrategies to quantify the impact integration has had on SaaS providers ability to acquire and support new customers in a growing competitive cloud landscape. View an infographic of the key findings or download the report.
For those Executives that would like to investigate if connecting to a third party application could help them grow their business, we’ve outlined a 3 step process to help quantify the opportunity.