Having trouble getting going this Monday? Daylight savings throwing off your routine? Check out this fun video to get your day started!
Tag: saas integration
Lack of Connectivity Limits Marketing and Sales Engagement with Customers
As more companies adopt SaaS sales and marketing applications, SaaS providers are under the gun to create and offer functionality that supports the business process and automation requirements of these individual and sometimes silo teams. In any given organization, sales and marketing use upwards of 10 – 15 applications to engage, onboard and maintain customer interactions. Believe it or not, here at MuleSoft our marketing and sales teams use over 30 different applications. Yes 30, and we have less than 30 people in our marketing organization! Sample applications include, HootSuite, Google Apps, Confluence, Yammer, Salesforce, SurveyMonkey, WebEx Events, Eventbrite, Cloud9 Analytics, KISSmetrics, Google Adwords, GetSatisfaction and the list goes on. Each of these applications are used to engage the customer in a different stage of the buying process:
In 2013, SaaS, Mobile and Big Data (the ‘Big 3’) have moved on from visionary ideas well into disruptive realities impacting IT. IT is no longer in denial, as they were for much of the last decade, and in fact are “leaning in” on all fronts. According to CIO Magazine’s 2013 CIO survey, more IT organizations are focusing on building better relationships with the lines of business, and are raising their game and engagement into LOB projects, particularly around SaaS selection, implementation, and integration.
I am excited to announce the general availability of the Mule 3.4 release. Mule 3.4 introduces new capabilities across Mule ESB, CloudHub, Mule Studio, Anypoint DataMapper, Anypoint Connectors, and the Anypoint DevKit.
The Next Generation Integration Platform
There are three main areas around which Mule 3.4 introduces innovations that we believe greatly change the traditional ways in which integration is approached.
Jason Mondanaro is the Director of Product Management at MetraTech, the leading provider of agreements-based billing, commerce and compensation solutions. As the leader of their SaaS billing product line Metanga, Jason works very closely with customers and engineering to develop best of breed billing applications for their diverse and growing customer base.
Last week we sat down with Jason to discuss the challenges the Metanga team encountered around SaaS integration, and the benefits they’ve seen to date working with MuleSoft as a strategic SaaS partner. As you’ll discover from our conversation below, many times the product or engineering leaders within enterprise software companies choose to build a ‘whole’ product themselves. Learn why Jason has a different opinion, and the strategic thinking that lead Metanga down the SaaS partnership route.
Mario DeSousa is the lead SaaS Architect at MetraTech, the leading provider of agreements-based billing, commerce and compensation solutions. From the UI to the API, Mario is a key evaluator for technology and architecture decisions related to Metanga, MetraTech’s SaaS billing engine.
Last week we sat down with Mario to learn more about the technical criteria he evaluated CloudHub against, and the internal benefits that the engineering and product teams have seen to date as a part of the SaaS integration partnership. The integration app model powered by CloudHub not only passed Mario’s technical evaluation criteria, but it’s safe to say, it blew him away. Read on to find out why.
In a recent study, MuleSoft partnered with THINKstrategies to quantify the impact integration has had on SaaS providers ability to acquire and support new customers in a growing competitive cloud landscape. View an infographic of the key findings or download the report.
For those Executives that would like to investigate if connecting to a third party application could help them grow their business, we’ve outlined a 3 step process to help quantify the opportunity.
1. Define Your Customer Integration Requirements
Today MuleSoft and THINKstrategies have published the results from our 2nd annual SaaS Integration Survey. These results validate the growing interest we’ve seen from SaaS providers to build and offer integration as a part of their service. See below for the key findings and don’t forget to download the report today!
Interested in learning more? Download the full report.